Let's Get Fresh: Introducing the West Virginia Physical Activity Network
By Bob Workman on April 12, 2015 from Let’s Get Fresh
- Reduce risk of cardiovascular disease
- Reduce risk of type 2 diabetes and metabolic syndrome
- Reduce risk of some cancers
- Strengthen bones and muscles
- Improve mental health and mood
- Increase chances of living longer
- Broaden the appeal of the market – people who might not come for vegetables may come for yoga, Zumba, or hula hooping; once at the market they’re more likely to make a purchase
- Give people a reason to spend more time at the market – a shopper who may normally show up and leave in 30 minutes could end up staying for 2 hours
- Create a “captive audience” of shoppers – if a family member or friend is waiting for someone to finish a group activity class, they will likely spend that time browsing the market
- Make people hungry – after being active people are more likely to be hungry, increasing the chance of purchasing food
- Help to build a culture of overall health – diet & exercise all in one place